Africa Young Voices Media Empire has signed a partnership agreement with SaloneAdventures, a travel and tourism company in Sierra Leone, for the upcoming Freetown-Accra Road Trip. As per the Memorandum of Understanding (MOU), Africa Young Voices Media Empire will serve as the official media partner for the road trip, leveraging its various media platforms to promote the journey and showcase the diverse cultural offerings and sights along the route from Freetown to Accra, passing through Monrovia, Abidjan, and other key destinations.
Under the agreement, Africa Young Voices Media Empire will dispatch a dedicated media crew to accompany the road trip and capture the highlights of the adventure, ranging from music and arts to local cuisines and crafts. The team will conduct interviews with tourism officials, spotlight regional cultures, and have the capability to report live from each visited West African country.
CEO Anthony Navo expressed enthusiasm for the partnership, emphasizing the synergies between AYV’s broadcasting capabilities and SaloneAdventures’ creative content offerings. He described the collaboration as mutually beneficial and hinted at potential future partnerships to enhance content provision. Similarly, the Founder and CEO of SaloneAdventures, Murtala Mohamed Kamara, highlighted the productive working relationship with Africa Young Voices Media Empire, noting their past collaboration on empowering initiatives such as the Miss Correctional Beauty Pageant.
The Freetown-Accra Road Trip marks a significant milestone as the first group road trip organized by a tour operator in Sierra Leone, generating considerable excitement and interest.
