Financial institutions in Sierra Leone are increasingly turning to technology to cater to their customers’ needs, with many banks and fintech companies introducing innovative approaches such as mobile applications, SMS banking, social media banking, and affiliate banking.
The Afro International Mobile App stands out as a prime example of such innovation, and in this review, I will delve into its key features. It’s important to note that this review is unbiased and not influenced by any external factors.
Afro International is a longstanding international money transfer provider in Sierra Leone, with over two decades of operations in the country and also serving The Gambia. With Sierra Leone boasting a significant diaspora population, remittances are crucial in supporting families back home. While there was a slight dip in personal remittances in 2023, the preceding years saw a notable increase in remittances received.
The Afro International Mobile App is truly a game changer in the financial landscape. Available on both Google Play Store and the IOS Store, the app offers a seamless user experience. Registration is a breeze – simply download the app, upload your ID, and complete the registration process either online or at the head office with the assistance of their staff. Once registered, you can immediately access the app’s myriad services.
A standout feature of the app is the ability to receive money directly into your wallet, eliminating the need to visit a bank or mobile money agent. By selecting the appropriate money transfer option – whether Western Union, Ria, MoneyGram, WorldRemit, etc. – and entering the code, you can transfer funds directly to your Afro International Mobile wallet. From there, you can further transfer the funds to your mobile or bank account or opt to receive physical cash at any of their outlets. The convenience of withdrawing funds anytime, even outside regular banking hours, sets this app apart.
Additionally, the app enables users to pay merchants, make local money transfers, purchase airtime top-ups, view transaction history, and more, all within a single platform. While the app excels in many aspects, there is room for improvement, particularly in streamlining the transfer process to mobile wallets.
I have personally utilized the app for seamless international money transfers, appreciating the convenience of accessing funds at any time and location. The company’s initiative to establish mobile kiosks across Freetown further enhances accessibility for customers. Nonetheless, to maximize the app’s reach, the marketing department should enhance its advertising strategy.
In conclusion, the Afro International Mobile App is redefining financial services in Sierra Leone, offering a user-friendly platform for efficient money transfers and transactions. With continuous improvements, this app has the potential to further revolutionize the financial landscape in the region
ABOUT THE AUTHOR: The author serves as the Correspondent for German International Broadcaster Deutsche Welle in Sierra Leone. Additionally, he is the founder of the SaloneJamboree Arts and Entertainment newspaper, as well as the founder and Managing Director of Salone Adventures, a travel and tour operator company in Sierra Leone. He also manages EyeWitnessNews and is known for his passion for tech, travel and adventures.
